4th April 2012
Large events such as expos, conferences, festivals and concerts can all be big sources of greenhouse gas emissions.
The good news is that it is possible to ‘green up’ your event and turn it into an opportunity to demonstrate your commitment to the environment and inspire participants to make sustainable life changes. Plus you can even save money through measures such as reducing energy consumption.
Most aspects of an event can have a reduced climate impact, including: venue, transportation, marketing, registration, correspondence and food and beverage services. Here are some tips to help you plan ahead to ensure your event is as sustainable as possible.
Green Team
Create a ‘green team’ that will be in charge of making your event more sustainable and achieving sustainable targets.
Set Targets
An important way to ensure you and your team are on track with planning a sustainable event is to set targets to monitor
performance – for example, you could plan to reduce travel-related emissions by 25% or if the event is held annually or plan to reduce overall event emissions based on previous years’ emissions.
Venue
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Choose a location that is close to the majority of attendees, easy to travel to, and has direct flights.
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Select a city that has a good public transport system.
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Opt for a venue that already has sustainable practices in place and has environmental certifications that ensure it is water-efficient, and meets eco heating and air conditioning requirements.
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Find out whether the venue sources electricity from renewable sources.
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If possible, allow attendees to attend the event via videoconferencing.
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Set up a shuttle service to the event, even better, use fuel efficient/ electric vehicles.
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Offer free public transport passes to attendees.
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Recommend taxi companies that have fuel efficient vehicles.
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Offset the outstanding emissions associated with transport with Carbon Neutral.
Catering
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Select catering providers that prepare organic, locally produced food and drinks.
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Choose companies that don’t use a lot of packaging with their products.
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Don’t use disposable cups, plates and cutlery.
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Compost all food waste.
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Arrange for leftover food to be donated to charity.
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Provide plenty of vegetarian food options.
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Instead of providing attendees with bottled water, ensure there are bulk water dispensers or jugs of water at the event.
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Use Fairtrade tea, coffee and chocolate to give growers a better deal.
Accommodation
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Source environmentally responsible accommodations with certifications or green policies set up and provide a list of these to attendees.
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Recommend accommodation close to the event or close to public transport.
Suppliers
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Consider the environmental credentials of all suppliers and the environmental policies they have in place.
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Ensure that ‘green policies’ are put into supplier contracts so that they follow through with environmental promises.
Marketing
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Use printers, photocopiers and other office equipment that are ‘energy star’ rated.
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Try to utilise electronic or paperless communication, and for marketing materials that must be printed, use recycled paper and products.
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Register attendees electronically.
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Don’t brand materials with the date - they can be reused at future events.
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Reduce give-aways that may end up in landfill.
Exhibitors
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Give exhibitors information on how they can design stands in a sustainable way.
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Provide facilities at the end of the show for recycling and the collection of stand equipment.
Recycling and Waste Management
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Set up a recycling program for glass, metals, plastic and paper and provide the appropriate bins.
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Create a waste plan that includes who is responsible for disposing of the waste or picking up the goods to be recycled.
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Appoint a Waste Management Co-ordinator.
Toilets
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If you are providing your attendees with portable toilets, ensure you source them from a company which can supply water efficient toilets and provide recycled toilet paper.
Spread the Word!
Events are a great opportunity to maximise the awareness of your organisation’s environmental values. Communicate your initiatives to participants and the media. Environmental action is contagious.
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The event’s website, social media, marketing materials, press releases, signage and publications can all deliver the message.
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Encourage other exhibitors and attendees to take action and offset their emissions – perhaps include an option upon registering or via ticketing.
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Contribute something more personal on attendees behalf – for example, many of our clients like to donate a tree for every attendee.
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Set up a stand or include a presentation to promote environmental initiatives.
Offset Emissions
Inevitably there will always be some emissions related to your event that you cannot reduce, but you can offset these emissions through Carbon Neutral.
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to measure the emissions related to your event and then offset them through Australian biodiverse tree planting or through our range of accredited offsets.
Make your event Carbon Neutral and receive marketing benefits including our logo and a website listing.
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